Branding of Brighton Fashion Week
Brighton Fashion Week has now firmly cemented its position on the fashion calendar receiving national and international media coverage last year, showcasing and providing a springboard for the work of some really exciting designers.
Brighton Fashion Week originally approached us in early February to work on the visual branding of their advertising. All the images were shot by us here at Create, working very closely alongside BFW Creative Director, Alex Thirlwell who also directed the hugely successful 2011 campaign. Alex and Kevin, Creative Director at Create, worked on a concept that was a homage to the act of fashion photography and also introduced this years concept of ‘rebranding’ the coathanger, a smaller theme that first appeared in the 2011 model shots. Finding a solution to showcasing fashion, without showing any clothes, jewellery or accessories they have produced a series of images designed to work across several platforms, print, online and as single page adverts in local and national media with the aim to create a firm visual and graphic identity to BFW.
Create have produced a luxury bespoke item in the oversize green coathanger image, that will hopefully appear in the entrance to one of the BFW shows, which was made by Emma Sandham-King, one of the founders of Ophelia Fancy and long time collaborator with Kevin Mason as both artist and stylist. The second coathanger image is a homage to one of Kevin’s favourite product shoots in the make-up and paint inspired powder shoot and involved an 8 foot tray, and 30 packets of flour (and many many hours from Alex, Kevin and Matt Ring). For the individual BFW shows we worked alongside paper cut artist Thomas Bird and Make-Up Artist Xoe Kingsley to try and define each show in a fresh way with a beauty shoot, and we were lucky to work with a brilliant new model from New Zealand Zoe Dunster, who is represented by Profile Models.
Kevin and Alex were assisted on each shoot by our set designer and solver of all problems 3d, Matthew Ring, who is becoming a integral bridge between artistic ideas and deliverable imagery.
We look forward to showing you the full printed material when it gets delivered soon, but we are really excited with the overall design work, and working with an artistic client Alex Thirlwell who gave us both strong direction and artistic freedom, and who has really shaped BFW. This year is promising to be a fantastic series of shows, talks and events.
for more info go to http://www.brightonfashionweek.com/